A few days in the past, I got here across a social media marketing corporation who called themselves “experts” in on line advertising. When I took a take a look at one among their customers’ Facebook web page, I observed they were the use of a profile page instead of a fan page. This is not handiest towards the Facebook assertion of rights and responsibilities, however it’s also very useless in terms of on-line advertising. As a end result, I designed this take a look at to help you decide if the organization you’ve got employed simply knows what they are doing. Simply check off the questions that follow in your digital corporation and find out how they score at the end.
_ Does your organisation offer you with month-to-month analytic reports?
_ Does your corporation have their very own Facebook fan page?
_ Does your employer post content on their Facebook page at least four instances a week?
_ Does your agency have their own Twitter web page?
_ Does your organization post content on their Twitter page at least four instances per week?
_ Does your business enterprise have a blog?
_ Does your business enterprise submit at the least 3 blogs per week?
_ Does your organisation have other customers in your enterprise?
_ When you name your business enterprise, does a human being answer? (Not an answering machine)
_ Does your enterprise contact YOU as a minimum as soon as in keeping with month?
_ Is “social media” listed as a functionality on their internet site? (Doesn’t be counted if it’s no longer on the listing)
_ Has your enterprise provided you with examples or case research of preceding paintings?
_ Does your agency let you know of crucial social media information?, i.E. New Facebook policies or new social media platform?
_ Does your organization display the online verbal exchange regarding your business?
_ Does your agency offer social media schooling for you and your agency?
_ Does your agency get your target market engaged in talk online?
_ Does your enterprise examine bad remarks/publish before coping with them on line? (Do NOT take a look at if they robotically delete poor comments)
_ Has your organisation ever recommended the usage of YouTube to sell your business?
_ Has your employer ever counseled strolling a PPC (Pay Per Click) ad for you?
_ Are your bodily promotions in sync with your on-line promotions?
18-20 – “A” – Your business enterprise is aware of the way to use effective on line advertising techniques to sell your commercial enterprise. Keep them round, those are hard to locate.
15-17 – “B” – Your organisation is a bit tough around the rims Marketing Agentur however can still promote your enterprise and communicate along with your target audience on line.
12-14 – “C” – There is a distinction among a advertising enterprise and an internet advertising and marketing organisation. Just because your organization may be top at advertising and marketing your enterprise bodily, doesn’t imply they recognize how to successfully promote it on-line. You may additionally want to don’t forget hiring an employer that is aware powerful online advertising strategies.
Eleven and beneath – “F” – Your employer lacks a strong knowledge of how to promote your commercial enterprise on line. You may additionally need to think about hiring a person who knows how to use virtual advertising and marketing or social media in a greater powerful way.
Remember, how your business enterprise represents themselves is at once related to how they will constitute you. If they are not using social media (Facebook, Twitter, Flickr) correctly to leverage their personal commercial enterprise, what makes you think they may use it successfully to promote yours? If your employer did not fair nicely in this check, they will lack an know-how of the way to use online marketing effectively, which need to increase a crimson flag for you.