The first step in getting more views is to create video content that is relevant to your
audience. This can be done by using the cards feature or adding end screens (video
thumbnails) to your videos.
Using YouTube’s auto-suggest is another way to find keywords that are popular with
your audience. Using these keywords will help your videos rank higher in search
results and be suggested to more viewers.
Promote Your Videos
When it comes to promoting your videos, consistency is key. By consistently
uploading SEO-rich content to YouTube, you can get rewarded with higher visibility
in search results. Start by doing some keyword research to determine what searches
are popular in your niche, and incorporate those keywords into the titles,
descriptions and tags of your video. Use free tools like Google Keyword Planner,
which can be found in your YouTube account under “Analytics.”
Create attention-grabbing thumbnails that evoke curiosity and excitement. For
example, the TwoSetViolin YouTube video below uses a striking image that
communicates suspense and intrigue, without resorting to clickbait.
Make sure the video title is an exact match for your target keyword. Also make sure
the description and video tags are a perfect match for your target keyword. Tagging
your videos with keywords shows YouTube that your video’s topic matches the
searched keyword, so it can recommend your content to a wider audience. Tags also
play an important role in YouTube’s ranking algorithm.
Optimize Your Videos for SEO
Just like focusing on keywords in written content, optimizing your YouTube videos for
SEO can help you boost your visibility. Start by using a keyword tool, such as Ahrefs
or Google Ads Keyword Planner, to identify the most popular search terms
associated with your video topic.
Once you’ve identified a few key phrases, use them in your video title and
description. Try to include them early in the title to make sure viewers who search
for those words will find your video.
YouTube also takes into account the length of time people spend watching your
video when ranking it. Boost your video’s rank by encouraging engagement through
the use of YouTube cards and other features that prompt users to watch more of
Optimize Your Video for Social Media
Video content isn’t just for YouTube — you can use it on Facebook, Instagram, and
even LinkedIn. When your videos are optimized for social media, they’ll have a
better chance of being discovered by a larger audience.
Start with a strong title and an eye-catching custom thumbnail that conveys what
your video is about or piques interest. These elements are the only things that will
represent your video in social feeds, so it’s important to put in the effort to create a
good custom thumbnail and a descriptive and keyword-rich title.
Encourage your viewers to interact with your videos by including a call to action at
the end of each video. This could be something as simple as asking them to
subscribe, comment, or hit the bell! Make sure your calls to action are relevant and
aligned with the goals you set for your campaign. If you do, YouTube will recognize
your content and reward you with more recommendations.
Optimize Your Video for Google
Just like optimizing your written content for SEO, video optimization is also a critical
part of maximizing YouTube views. Video SEO involves including keywords in your
video title, description and tags, as well as ensuring that your videos have relevant
audio and text to help search engine bots index the content correctly.
When it comes to video titles, the best practice is to include your keyword within a
natural-sounding title that clearly describes what the video is about. It is also helpful
to include a keyword in the description, as well as using long-tail keywords that are
relevant to your audience’s search intent.For more info, do visit this websitetopsmm.
Using end screen cards to encourage viewers to keep watching your video or head
over to your website is another great way to boost YouTube views. These can be
anything from poll cards, where viewers can vote on a question, to video or playlist
cards that link to other videos that might be useful for the viewer.